Social Media & Ads

 
 

Social Media

We created a campaign targeting people who were on the brink of becoming Lightico’s customers. I designed all of the graphics as displayed in the first section below.

 
 
 

These are ads I designed communicating directly to Salesforce admins explaining that Lightico and Salesforce integrate.

 
 
 

The marketing team hosted surveys for the different industries Lightico targeted. For a Telco-related holiday survey we conducted, we shared the results in a blog post and created social media images to pair with it.

 
 
 

Once Lightico started getting ratings on G2, we celebrated and shared the announcements on social media.

 
 
 

Ads

The first set of ads below contains Google Ads in different sizes for a campaign promoting Lightico’s features. Some images have been resized to fit the page.

 
 
 

Lightico had a promotion in 2020 offering companies a buyout option from their current eSign contract. The word “Model” comes in as a reference to car sales.

 

This was the primary image on the landing page for this promotion.

Email coupon

Email coupon

Ad variation

Ad variation

Ad variation

 
 

Below are two ad sets promoting a banking case study for the same campaign, using different imagery.